Behold, the only thing greater than the Apple Watch Edition, the $114,995 diamond-studded Lux Watch Omni, an 18-karat gold customized version of Apple's smart watch.

Offered in both 38mm and 42mm sizes, Brikk, the company behind the customization, also sells a pink gold and a platinum version of the pricey watch. View Source

Intercontinental Hotels Group announced it's launching an app for the Apple Watch that will allow tourists to translate languages around the globe.The IHG Translator app, which will be released for the global launch of the Apple Watch on April 24, is based off a feature of the company's mobile app that helps users travel like a local in a different country. The new app works by speaking directly into the Apple Watch for translation from English into 13 languages or by choosing from a selection of common phrases such as "where is the bathroom" or "I'd like a beer."

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Apple CEO Tim Cook is doing a tour in part to help prepare the world for the launch of the Apple Watch, which is likely going to be the start of the show at a special event on Monday March 9 at the Yerba Buena Center in San Francisco. He spoke to The Telegraphabout the company’s first smart wearable and talked about what will motivate a purchase decision for the Apple Watch now, and why it’ll only get more attractive as time goes on.
http://techcrunch.com/2015/02/27/tim-cook-says-apple-watch-could-replace-your-car-keys-and-thats-just-the-start/